Keep paragraphs short (2-3 sentences) and use plenty of white space. Most readers will view your content on mobile devices.
2
Craft a Compelling Headline
Your headline should be specific, create urgency, convey usefulness, and trigger emotion. Use numbers and powerful words to increase click-through rates.
3
Start with a Strong Hook
Begin with a surprising statistic, a thought-provoking question, or a compelling story that relates to your main topic to immediately engage readers.
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